5. Purpose

Most media messages are organized to gain profit and/or power.

Questions: Why is this message being sent? Is this trying to sell me something? Is this trying to tell me something?

Got Milk? How the iconic campaign came to be, 25 years ago
It’s been a quarter century since those two little words entered public consciousness. Here’s the story of one of the most famous ad campaigns in history.
Fast Company
The WIRED Guide to Influencers
Everything you need to know about engagement, power likes, sponcon, and trust.
WIRED
One Company Is Making Money From News and It Rhymes With ‘Shmoogle’
A new report states Google made $4.7 billion from the news industry in 2018, boosting calls to share revenue with publishers who are doing the work.
New York Magazine
Modern Propaganda Techniques (2020)
Modern propaganda has taken over the internet. Here are the techniques they use—emotional persuasion, disinformation, denial of truth.
Atypical Thought

5. Purpose

Got Milk? How the iconic campaign came to be, 25 years ago

The WIRED Guide to Influencers

One Company Is Making Money From News and It Rhymes With ‘Shmoogle’

Modern Propaganda Techniques (2020)