Space

5. Purpose

Most media messages are organized to gain profit and/or power.

Questions: Why is this message being sent? Is this trying to sell me something? Is this trying to tell me something?
  • Pink Sofa
    Got Milk? How the iconic campaign came to be, 25 years ago

    It’s been a quarter century since those two little words entered public consciousness. Here’s the story of one of the most famous ad campaigns in history.

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    The WIRED Guide to Influencers

    Everything you need to know about engagement, power likes, sponcon, and trust.

  • Pink Sofa
    One Company Is Making Money From News and It Rhymes With ‘Shmoogle’

    A new report states Google made $4.7 billion from the news industry in 2018, boosting calls to share revenue with publishers who are doing the work.

  • Pink Sofa
    Modern Propaganda Techniques (2020)

    Modern propaganda has taken over the internet. Here are the techniques they use—emotional persuasion, disinformation, denial of truth.

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