Space

2. Format

Media messages are constructed using a creative language with its own rules.

Questions: What creative techniques are used to attract my attention? What do I see and hear? Smell? Touch or taste? What do I like or dislike about this?
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    Got Milk? How the iconic campaign came to be, 25 years ago

    It’s been a quarter century since those two little words entered public consciousness. Here’s the story of one of the most famous ad campaigns in history.

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    27 Advertising Tactics Based on Psychology

    Learn 27 research-supported psychological advertising tactics.

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    Journalism Ethics & Standards

    This subject guide is a starting point for communication-related research, including mass media, speech communication, and more.

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    20+ Commonly Used Advertising Techniques in Visual Marketing

    Visual advertising is all around us – from roadside billboards to mobile pop-up ads. Visual advertising techniques are undeniably the best approach for a brand to reach its customers. Visual advertising doesn’t always sell a product directly. Sometimes it sells ...

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